Google is the world’s most popular search engine. Billions of people across the world use it on a daily basis. These practices give Google an excellent vantage point for the assessment of the quality and content of a website. Google has its own line-up of tools that help you perform SEO analysis. Most of these tools are available for free and can give you valuable insights on your website’s ranking as well as performance. Most of the SEO agency in Chandigarh Trust on these tools.
Here are the top 5 free Google SEO tools that you should start using today.
The Google Analytics is a comprehensive suite of tools that can help you assess various parameters for your website. The analytics will also show you the history of rankings for your website from the first day it went online. This way, you can extrapolate the results on the page to see where your website will land 1-2 years from today. If the trend seems to follow a downward spiral, you will know that you have to make a few changes in the content that you post.
The Google trends tool puts a lot of important search criteria into perspective. As you already know, the rankings of a website depend on a lot of major factors. These include the location of your business, target demographic as well as keywords. The trends tool will help you assess the effect of all these important parameters on your website simultaneously. Hp Sangha SEO India use these tools on daily basis and get awesome result.
Google AdWords Keyword Planner
The Google AdWords Keyword Planner tool can help you assess the impact of a particular word in the content that you post. It can help you understand how and where you need to emphasize while drafting the content. However, Google’s algorithms have gotten smarter over the past couple of years. Conventional dogma suggests that you need to use plenty of keywords in your content to rise in the search result rankings. However, this is not entirely true anymore. If you are going to use a lot of keywords, do make sure that you do so not at the cost of losing out on accessibility, usability, relevancy, and readability of the content.
Page Speed Insights
The Page Speed Insights tool is helpful at the web developer’s end. It gives you valuable insight on how fast or slow your website runs on a stable internet connection. The developer can use this information to optimize the backend structure of the website for better performance. For the front-end counterpart, it is always advisable to rely on a balance of high quality and low-resolution images for the best performance.
The Google Alerts tool is the best at keeping track of a particular trend or search result. It can help you assess the type of content that you need to post to gain popularity on the internet.
A combination of these, as well as other popular SEO analysis tools like SEMrush and MOZ, can help you boost your website’s rankings over time.